The Importance of Reading Books Essay Example for Free

The Importance of Reading Books Essay The joy of reading books cant be described in words. Its something that you can understand only by actual experience. There is much more to life than your work and spending time aimlessly with latest technology products. Reading books gives you that much needed break from the chaos in your life. It instills peace inside you, makes you relaxed and also exercises your brain in the process. When you read a book, it feels great to put yourself into a different world that the writer has created for you. Ask any avid reader about this and they too will agree that reading a book is same like watching a movie. When you spend hours and hours reading a book, creating a world with different characters in your mind, your imagination powers are sure to get a boost. Depending upon what you read, you will come out with the same experience as when you watch some really good movie. I have been a voracious reader ever since i learned how to read. Thats why i never get bored even being alone for a long time. I have found that reading books is the best medicine to kill boredom. What starts with reading story books, when you are a kid, turns into reading books for improving yourself as you grow older. From story books - technical management books - self improvement - spirituality and beyond, the journey is fantastic and you learn something with each passing day. You understand your thoughts and emotions more clearly. It makes you realize who you really are and makes your life more meaningful.Reading books will make you a better thinker and a better man. Thanks to technology you can easily find good articles to read on the internet. A great article can inspire and motivate you as much as a great book. Its not how much you read, but what you read which is more important. The only reason i recommend reading books over short articles is because when you spend hours with a thought or an idea then its more likely to stay with you for long time rather than when you spend just few minutes tinkering with it. Its easy to read a quote or an article for few minutes than discard it and continue with what you were doing. But when you invest your time in reading a good book, you end up spending at least a few hours reflecting on its contents as you read. Thus, its likely to stay with you for a longer time and have some positive influence on you. A good reader also varies his reading pace based on the content he is reading and what he wants to get from it. The purpose of reading news articles is different from reading stories, which is different from reading important documents. Over a period of time, you will understand how to vary your reading pace and comprehension based on what you read and what you want from it. Also, just reading good books is not enough. The way you read it is more important. When you come across a new idea or a different opinion, think upon it deeply. Dont accept it or reject it blindly. Try to reason with it and understand the writers point of view. Reflect upon the thoughts that come to your mind whenever you read a great book. You will know whether a book is great or not based on the thoughts it awakens inside you. As you continue this habit of reading and reflecting on what you read, you will start forming your own thoughts and values. It will challenge your mind and the thoughts, customs and traditions that you have grown up with. However, there is one thing which you should always remember when you make this a daily habit, as you are investing a part of your life doing it. Too much reading, without any thinking and action isnt of much use. When you know you are ready to do something its time to move to the next step. Act upon what you think is right and what you have decided to do. Its easy to get so much involved in the reading process, that you forget that the main purpose of reading is to make you a better person which can only happen when you act upon it. Just finishing one book after another without any real action from your side wont help you. What kind of person you want to be and what you would ultimately become depend greatly upon the type of content that you read and how much you act upon them. Reading articles that promote negativity, hatred and give wrong information is dangerous. Its better to not read anything at all than read such articles. Whether you read on some electronic device or prefer reading an actual book. Thats your personal choice. Personally, i prefer to read actual books whenever possible. I find that even after hours of reading my eyes feel fresh and full of energy. Thats something i dont find when i read too much on my computer. Before ending this article, i would like to summarize few important points and also suggest some Dos and Donts of reading: * Always read your content from a safe distance. Neither too close to your eyes neither too far away from your eyes. * Always prefer quality over quantity. Better to read one great book than hundred mediocre ones. * Understand properly what you have read and reflect upon it. * Dont accept anything blindly that you read but think for yourself and try to understand the reason behind whats been written. * Bookmark interesting pages for future reference. You never know when you will need them. * Sometimes it takes more than one reading to fully grasp some thing. Dont be disappointed if you dont understand a book in one reading. Maybe when you come back to it the next time, you will get it. * Focus completely on what you are reading. Dont think about other stuff while reading. * If possible, create a favorite spot in your house for reading books. You will feel more relaxed whenever you are there. * And above all, enjoy your reading experience. The habit of reading good content daily will act like an exercise for your mind and keep you mentally fit and flexible. If you have never given it a try then always remember that its never too late to start a good habit.

Nestle Marketing Plan Analysis

Nestle Marketing Plan Analysis Nestlà © S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactà ©e Henri Nestlà © Company, which was founded in 1866 by Henri Nestlà ©. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 individuals. Nestlà © S.A. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlà © often is referred to as the most multinational of the multinationals. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, ch ocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestlà © is often referred to as the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Nestle is a decentralized organization where responsibility for operating decisions is delegated to local units, which have a high degree of autonomy concerning pricing, distribution, marketing, etc. Nestle is organized into seven different worldwide strategic business units (SBUs). These have responsibility for high-level strategic decisions and engage in overall strategic business development, including acquisitions and market entry strategy. There is a regional organization that divides the world into five major geographical zones, such as Europe, North America, etc. The regional organizat ions are responsible for developing regional strategies and assist in the overall strategy development process. However, neither SBU nor regional manager gets involved in local operating decisions. Research and Development department is rather important for the company. Nestle spends around 1 percent of its annual sales revenue on RD and has 3,100 employees dedicated to this function. The RD function comprises eighteen different groups, which operate in eleven countries all over the world. For more than 30 years, consumers have been enjoying the healthy benefits of BEAR BRAND Filled Milk Powder. But now, Nestle has introduced a great innovation. Nestle has launched BEAR BRAND CHOCO. Moms and kids are the target market for this new product. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. Company Perspectives: Quality is the essential ingredient in all brands and the reason why millions of people choose Nestlà © products every day. Nestles consumers have come to trust in Nestlà ©s commitment to excellence and turn to Nestlà © brands to maintain nutritional balance in a fast paced world. Marketing Plan of Nestle In todays very competitive marketplace a strategy that insures a consistent approach plays an important role. It offers products and services to be competitive. However, marketing strategy must have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if there is lack either in resources or the expertise to implement it. Marketing strategy must address some unique considerations. However, many are common to all marketing strategies. Marketing plan of nestle consists of the following framework: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration This marketing plan is aimed at highlighting one of the product line extensions of Nestles. It mainly focuses on the internal and external environment of Nestle. Apart from that, this plan include the marketing strategies, brand promotion strategies, marketing mix involved and competitive strategies adopted by Nestle. SWOT analysis one of the major content which is included in this marketing plan. SWOT analysis helps in finding out the strengths and weaknesses of the organization. Apart from that it helps the organization to have a deep knowledge about the opportunities and threats which the organization is likely to face. Purpose and Mission The main purpose of this marketing plan is to analyze various aspects of product-line extension by Nestle. Here the chosen product-line extension is BEAR BRAND CHOCO. The mission of this plan is to find out whether this product-line extension has met Nestle-Corporations expectations before launching this product in the market. Situation Analysis To bring this product, Nestle has applied a lot of innovation in their existing production pattern keeping in view the tastes and preferences of target group mainly kids and moms. Kids mainly prefer tasty food and moms want their kid to be healthy. So, BEAR BRAND CHOCO is a mix of both taste and health. Thus, this product is creating value to its target group. Internal environment of Nestle Nestle has well satisfied employees, who strives to attain the goals of the organization with enthusiasm and hard work. They constitute a major part of internal environment of an organization. Resources of Nestle have been efficiently employed to the maximum extent. Nestle has created satisfaction among customer. Thus, it has a good reputation among customers. Nestle has good expertise who are capable of delivering their ideas which can achieves the organizations goals and objectives. External environment of Nestle Competition: Nestle is facing competition largely. Nestle has played a good role in facing the competition. Market: Nestle has very efficiently managed the market demand by proper market research. Technology: Nestle has adopted the best technology to produce its products. Thus, all these above mentioned aspects clearly indicate the internal and external environment in which Nestle has been situated. While launching a new product Nestle has to keep in mind all these environments. Nestle has to fore see the environment by adopting the opportunities which is prevailing in the environment. Nestle has to put effort in converting its weaknesses into opportunities and using strength to face the threats present in the environment. Marketing Strategies International Strategies adopted by Nestle: Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. Nestle employ local staff. Local employees better know and understand the local culture and business procedures. This can result in a more efficient way to respond adequately to local demand conditions, therefore increasing the companys market share and profitability. Nestlà ©s strategy for business development Nestle enters in an early stage the emerging markets, in order to establish a network there before competitors. Nestle simply purchases local brand names which the consumer is accustomed to. This helps the company to overcome cultural barriers and customer resentments to foreign brands. Nestles strategy is to establish a basis and then expand into more niches as demand rises. Other strategies adopted by Nestle: Nestlà © established its expatriate army which is a group of about 700 managers who have a lot of experience in doing management activities in foreign countries. These managers are highly educated and trained in order to enable them a worldwide field of operations. Another approach is to form SBUs. These units formulate the high level strategic decisions on a worldwide basis, while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals, coffee etc. Overall strategy development such as acquisition and market entry strategy these SBUs form an important part of the companys decision making and operating process. Nestlà ©s marketing mix includes the following: Product Price Promotion Place Product Nestle has launched BEAR BRAND CHOCO which is a health drink specially for kids and moms. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like your trusted BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. BEAR BRAND CHOCO is nutritious and delicious with affordable price. Price Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Nestle, being a company that emphasizes product quality, it tends to sell its products with price affordable to all. Market Penetration Strategy Nestle has adopted market penetration strategy since they have to penetrate the market as much as possible and for them income is not so critical and rapid market penetration for eventual market control is desired Thus, the price for such product is very low. BEAR BRAND CHOCO is a budget friendly pack available in different pack size. BEAR BRAND CHOCO comes in two pack sizes, namely the 300g pack, which is good for 10 servings and the 60g pack, which contains 2 servings. A serving only costs P7.50*. Promotion Nestle is mainly focusing on advertisements which is considered to be a very good medium of promotion. It has a good reach among the customers. Moreover Nestle has adopted various other modes of promotion like magazines etc. The Push Strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. The Pull Strategies involves direct interface with the consumers. It focuses in advertisement rather than various channels of distribution. Thus, Nestle is focusing on both Pull and Push Strategy. Place Nestle has targeted almost all the areas including rural areas and urban areas. In almost all the super-market and all other out-lets Nestle products are available. All the customers seem to be very happy with the availability of Nestle product in the market. Addition Consideration Based on the above mentioned information, a critical SWOT analysis can be made with the help of available information. SWOT analysis helps an organization to understand their strengths and weaknesses and also to have an idea about what the opportunities available to them outside and what are the likely threats they can face in future. Strengths Global food producer, located in over 100 countries. Consistently one of the worlds largest producers of food products, with sales in the USA in 2008 of $10 billion; sales and earnings in 2008 were better than expected, even in a downturned economy. Repeatedly ranked as the worlds largest bottled water company and have set up facilities to operate water resources in a responsible manner. Nestlà © was named one of Americas Most Admired Food Companies in Fortune magazine for the twelfth consecutive year. Nestlà © provides quality brands and products and line extensions that are well-known, top-selling brands including: Lean Cuisine, Yoplait, Maggi, Dryers/Edys, Haagen-Dazs, Stouffers, Boost, Dibs, Hot Pockets. Chocolate and Candy: Kit Kat, Toll House, Butterfinger, Baby Ruth, Crunch Bar, the Willy Wonka Candy line. Pet Products: Purina, Alpo, Cat Chow, Fancy Feast, Friskies, Tidy Cat. Drinks: Carnation, Perrier, Nesquik, S. Pellegrino, Nescafe, CoffeeMate, Tasters Choice, Juicy Juice. General Mills: subsidiary which makes Betty Crocker, Bisquick, Hamburger Helper, Pillsbury, Old El Paso, cereals, fruit snacks, frozen pizza, canned soups, frozen vegetables, ready-made frozen meals. Gerber: baby formula, prepared baby foods, baby cereals, water, juice, yogurt, foods for infants, toddlers and preschoolers. Professional brands sold to restaurants, colleges, hotels, and food professionals including Jenny Craig meals, Impact liquid meals for trauma patients, liquid meals for diabetics, and OptiFast weight loss products. Successful due in part to their unquestionable ability to keep major brands consistently in the forefront of consumers minds (and in their shopping carts) by renovating existing product lines, keeping major brands from slipping into saturation/decline and having superior access to distribution channels. Weaknesses Their LC-1 division was not as successful as they thought it would be in France. In the late 1980s, Dannon entered the market with a health-based yogurt, and become the top selling brand of yogurt; Nestlà ©s 1994 launch was behind the product life cycle curve in an already mature market and could not compete against a strong, established brand. Growth in their organic food sales division was flat in 2008, even though the industry grew 8.9%. Since 2004 the breakfast cereal industry has been under fire from the FDA and the American Medical Association, both of which say that false claims of heart healthy and lower cholesterol need to be removed from packaging and advertising. They have also been forced to reduce the amount of sugar in their products, as parents advocates groups claimed they were contributing to the diabetes epidemic among American children. General Mills is an experienced, established brand and are the market leader in the USA, however, they have been lacking in innovation, have not cashed in on the booming health food craze and have been behind in creating new, niche products, especially in their yogurt division, where Yoplait is the only brand making a profit. In 2008, although their products did not carry the recalled pistachios, several of their ice cream brands, Dryers, Edys and Haagen-Dazs, were still plagued with bad PR and loss of sales. Opportunities In todays health conscious societies, they can introduce more health-based products, and because they are a market leader, they would likely be more successful. Provide allergen free food items, such as gluten free and peanut free. They launched a new premium line of higher cacao content chocolates dubbed Nestlà © Treasures Gold, in order to cash in on the recession economy in which consumers cut back on luxury goods, but regularly indulge in candy and chocolate. Americans want luxury chocolates, and high-end chocolate is immune to the recession (so far), because it is an inexpensive indulgence. Opened Nestlà © Cafà ©s in major cities to feature Nestlà © products. Threats Any contamination of the food supply, especially e-coli. Their Toll House brand cookie dough was recalled in March of 2009 because of e-coli. Outbreaks were linked to 28 states and the product had to be recalled globally. Nestlà © has yet to find out how this happened, and is still investigating. They were affected by the pet food recall in 2007, in which 95 different brands of dog and cat food was recalled due to contamination with rat poison. Also in 2007, FDA learned that certain pet foods were sickening and killing cats and dogs. FDA found contaminants in vegetable proteins imported into the United States from China and used as ingredients in pet food. Raw chocolate ingredient prices are soaring; dairy costs alone rose 50% in 2008, this cuts heavily into their profit margins and often gets passed on to consumers, by shrinking the packaging in a way that is almost unnoticeable-therefore the consumer is paying the same prices for less product. They have major competitors, like Hersheys, Cadbury-Schweppes (owned by Pepsi), Lindt and Ghirardelli, Kelloggs, Post, Starbucks, Beech-Nut, Quaker, Kraft Foods, Dannon, Del-Monte, Iams, Earths Best, Heinz, Frito-Lay (owned by Pepsi). Conclusion Nestle can earn greater return from its distinctive competencies, i.e. unique strengths that allow a company to achieve superior efficiency, quality, innovation and customer responsiveness. By applying those competencies, and the products they produce, to foreign markets where indigenous competitors lack similar competencies and products, Nestle can realize enormous returns. Furthermore, Nestle can take advantage of location economies. Location economies arise from performing a value creation activity in the optimal location for that activity, anywhere in the world. The optimal location for a value creating activity lowers the costs of value creation therefore helping the company achieve a low-cost position. Nevertheless, Nestle must evaluate basic entry decisions before entering an emergent market. The company has to make a choice among different foreign markets on the basis of their long-run profit potential. Nestle has to balance the benefits, costs. INDIVIDUAL CRITICAL REFLECTION Nestlà © S.A. is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. Nestlà © originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactà ©e Henri Nestlà © Company, which was founded in 1866 by Henri Nestlà ©. Nestlà © is often referred to as the most multinational of the multinationals with a manufacturing facility or office in nearly every country of the world. Nestlà © markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. Quality is the essential ingredient in all brands and the reason why millions of people choose Nestlà © products every day. Nestles consumers have come to trust in Nestlà ©s commitment to excellence and turn to Nestlà © brands to maintain nutritional balance in a fast paced world. Nestle has always delivered high quality products with reasonable prices and in different quantities and sizes. This tells us the way it is marketing its products. Even consumers from low level can have access to the product. This is one of the best features of Nestle. Even though, Nestle has undergone various problems in the past with regard to the contamination of food product which has created bad impression in the minds of the consumers and has affected its reputation in the market. Still Nestle has put great effort in overcoming all its pitfalls by developing products of high quality and good nutritional value. Following are the sources which clearly determine the way in which Nestle has delivered value to the customers: Nestle has well satisfied employees, who strives to attain the goals of the organization with enthusiasm and hard work. They constitute a major part of internal environment of an organization. Nestle has good expertise who are capable of delivering their ideas which can achieves the organizations goals and objectives. Nestle has very efficiently managed the market demand by proper market research. Nestle has adopted the best technology to produce its products. Nestle has made available their products in all most all the geographic areas of the world. Suggestions for Nestle to have improvement in delivering the value to customer: Nestle can have improvement in its RD department, so that the products produced by them are efficient to satisfy the needs of the consumers and deliver maximum value to the consumers. Nestle should have a through market research and identify the changing pattern in the market so that it can ensure greater value to its customers. Nestle should strive to produce environmental friendly products which are totally harmless and are capable of giving value to customers. Applying the above mentioned suggestion help Nestle to create a good reputation in the market and deliver greater value to the customers. Value created by advertisement Advertisement plays an important role in promotion of products. It creates a direct link between the product and end users and there by deliver a long lasting impact on consumers. Consumers can feel the products with the help of advertisements. They can understand the feature of the products before buying. Nestle has used both channels of distributions and advertisement for the promotion and distribution of the products. Nestlà ©s marketing mix includes the following: Product Price Promotion Place Product Nestle has launched BEAR BRAND CHOCO which is a health drink specially for kids and moms. Aside from its irresistible chocolatey taste, BEAR BRAND CHOCO has the goodness of milk. Just like your trusted BEAR BRAND Filled Milk Powder, it is fortified with resistance-building Zinc and Vitamin C. These are essential nutrients that help fight sickness and fatigue. BEAR BRAND CHOCO is nutritious and delicious with affordable price. Price Customers directly relate price to quality, particularly in case of products that are ego intensive of technology based. Nestle, being a company that emphasizes product quality, it tends to sell its products with price affordable to all. Market Penetration Strategy Nestle has adopted market penetration strategy since they have to penetrate the market as much as possible and for them income is not so critical and rapid market penetration for eventual market control is desired Thus, the price for such product is very low. BEAR BRAND CHOCO is a budget friendly pack available in different pack size. BEAR BRAND CHOCO comes in two pack sizes, namely the 300g pack, which is good for 10 servings and the 60g pack, which contains 2 servings. A serving only costs P7.50*. Promotion Nestle is mainly focusing on advertisements which is considered to be a very good medium of promotion. It has a good reach among the customers. Moreover Nestle has adopted various other modes of promotion like magazines etc. The Push Strategy maximizes the use of all available channels of distribution to push the offering into the marketplace. The Pull Strategies involves direct interface with the consumers. It focuses in advertisement rather than various channels of distribution. Thus, Nestle is focusing on both Pull and Push Strategy. Place Nestle has targeted almost all the areas including rural areas and urban areas. In almost all the super-market and all other out-lets Nestle products are available. All the customers seem to be very happy with the availability of Nestle product in the market. Thus, Nestle has a good marketing mix, in which each component is capable of delivering value to the customers to the maximum extent. Marketing Strategies International Strategies adopted by Nestle: Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. Nestle employ local staff. Local employees better know and understand the local culture and business procedures. This can result in a more efficient way to respond adequately to local demand conditions, therefore increasing the companys market share and profitability. Nestlà ©s strategy for business development Nestle enters in an early stage the emerging markets, in order to establish a network there before competitors. Nestle simply purchases local brand names which the consumer is accustomed to. This helps the company to overcome cultural barriers and customer resentments to foreign brands. Nestles strategy is to establish a basis and then expand into more niches as demand rises. Other strategies adopted by Nestle: Nestlà © established its expatriate army which is a group of about 700 managers who have a lot of experience in doing management activities in foreign countries. These managers are highly educated and trained in order to enable them a worldwide field of operations. Another approach is to form SBUs. These units formulate the high level strategic decisions on a worldwide basis, while each of these SBUs focuses on a specific segment: chocolate, infant food, cereals, coffee etc. Overall strategy development such as acquisition and market entry strategy these SBUs form an important part of the companys decision making and operating process. Components of a professional marketing plan The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan: Forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. Forces the marketing personnel to look externally in order to fully understand the market in which they operate. Sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. Is a key component in obtaining funding to pursue new initiatives? The Marketing Plan is generally undertaken for one of the following reasons: Needed as part of the yearly planning process within the marketing functional area. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem. Is a component within an overall business plan, such as a new business proposal to the financial community? In this project Following components are used: Purpose and Mission Situational Analysis Marketing Strategy and Objectives Additional Consideration Prior knowledge with regard to the learning outcomes If the market is very attractive and enterprise is one of the strongest in the industry you then the organization should invest best resources in support of their offering. If the market is very attractive and the enterprise is one of the weaker ones in the industry then it must concentrate on strengthening the enterprise, using their offering as a stepping stone toward this objective. If the market is not especially attractive, but the enterprise is one of the strongest in the industry then an effective marketing and sales effort for their offering will be good for generating near term profits. If the market is not especially attractive and the enterprise is one of the weaker ones in the industry then the organization should promote their offering only if it supports a more profitable part of your business or if it absorbs some of the overhead costs of a more profitable segment. Otherwise, the organization should determine the most cost effective way to divest the enterprise of this offering Comments on the learning process undergone While undergoing learning process, I was able to apply various concepts which were taught in the classrooms to the practical situations which Nestle has under went in their way of doing business. I could analyze the importance of various factors which were directly related to the success of the business like the appropriate mix of marketing components called product, price, promotion and place. I could relate various marketing concept which were studied in the text books like pull and push strategy and pricing strategies like price skimming and price penetration. I could understand the market mix in dept and it was a great experience to find out what happens when there is a slight change in the marketing mix of an organization. I could understand the strategies which Nestle has followed from time to time in order to sustain and gain competitive advantage. I could understand how organizations take strategic decisions in the long run and what the effects were if the strategic decision does not work well. Questions and answers with regard to the learning outcomes How will an organization develop a clear idea about the changes in the consumers change in tastes and preferences? Answer: An organization can have a clear idea of changes in the consumers tastes and preferences by having a detailed marketing research in all most all the aspects of market. How can an organization make changes in their marketing mix? Answer: An organization can make changes in their marketing mix by gaining a detailed idea about what consumers tastes and preferences are. How does an organization fix its pricing strategies? Answer: Organizations usually fix there prices as per the cost incurred to them plus the profit margin. Sometimes pricing strategy greatly depends on the target group for whom the product is produced. Thus, we can identify how different marketing functions and marketing concepts are inter-related and how a slight change in one affects the other.

Comparing the Works of Nathaniel Hawthorne and Margaret Fuller Essays

Try as much as possible to be wholly alive, with all your might, and when you laugh, laugh like hell and when you get angry, get good and angry. Try to be alive. You will be dead soon enough. --William Saroyan Although this approach to living life may be humorous and simplistic, William Saroyan describes a common need of people to live wholly and experience life at its fullest. 'Carpe diem' is a phrase that is familiar to more than just Latin scholars. This need for fullness in one’s life also stems a need for completeness. At one time or another most people have experienced the desire to be ‘whole’ – to feel complete and well rounded. Children want to become adults as quickly as possible, students want to become better educated, and college graduates long to find that self-defining career all in the name of becoming a ‘complete’ person. Of course, this could be a reflection of a personal crisis as a graduating senior, but it nonetheless seems to be a universal longing. This longing for fullness and wholeness transcends time and is found in both Nathaniel Hawthorne and Margaret Fuller’s works, albeit in different ways. Summer on the Lakes was written during a period of hiatus and reflection in Fuller’s life. There is a sense of seeking and desiring new experiences that permeates this work, a need to experience new things in order to continually learn and grow as a person. Part of this desire could come from her views on the rights of women to be recognized as whole citizens and people in America in the nineteenth century; also imparted in her discourse is her longing for women to simply want more for themselves. In the following passage, Fuller describes the girls and women in an Oregon farming town. She lament... ...se of being in the process. By diminishing a complete person to parts, Hawthorne demonstrates that a whole sense of being is important and should not be destroyed. Both authors seem to be making statements on wholeness and attaining a sense of completeness in life. Fuller demonstrates this by wanting a sense of wholeness for individual people and by seeing beauty in nature in terms of fullness. Hawthorne shows the reader what can happen if you strip a person of their sense of being; a composite person should not be reduced to parts and destroyed. This theme of desiring wholeness defined by these nineteenth century authors, Fuller and Hawthorne, transcends time and appeals to readers today. As someone still searching for that sense of wholeness, it is reassuring and exciting to find literature that subtly examines personal journeys that are still experienced today.

Faces and Voices in Faulkner’s Absalom, Absalom! Essay -- Faulkner’s A

Faces and Voices in Faulkner’s Absalom, Absalom! While reading Absalom, Absalom! I was amazed at the number of times one of the narrators would refer to faces or voices as being present rather than to the people themselves. In almost every chapter this synecdoche appears, reducing many of the characters to images, shadows and memories. I think Faulkner uses this device to enhance the fact that the story is told from memory-- much of it from the point of view of the characters‘ childhoods. On page 184, Mr. Compson tells the story of young Thomas Sutpen’s family life. He says â€Å"he was just there, surrounded by the faces, almost all the faces which he had ever known.† I think the fact that Sutpen’s father and sisters aren’t referred to as such but only by their faces says a lot about t...

Skin Color in Black Like Me :: Black Like Me Essays

Black Like Me  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Skin Color    What is the value of skin color?   In the biological point of view, it is worth nothing.   In the social point of view, it represents community standings, dignity, confidence or something people have never imagined.   In the story Black Like Me, by John Howard Griffin, a white Southern reporter, who is the author and the main character, experienced an unforgettable journey in the Deep South.   Mr. Griffin has a heart, which is filled with curiosity; he therefore undertook a significant project.   He took several medical treatments to change his skin pigments from white to black in order to write a report. To create a successful project, Griffin had to leave his wife to be a temporary African American.   Being an African American brought him many unfair encounters.   However, after he changed back to a Caucasian, the attitude of everyone had immediately turned, and they treated him well.   Mr. Griffin felt bad, and he told everyone about his experiences by writing book s and attending press interviews.   Throughout these hard times, one can read this book and find out the characteristics of the author, how he saw the light bulb, and the truth that he wanted people to understand.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mr. Griffin was a middle age white man who lived with his wife and children.   He was not oriented to his family.   He decided to pass his own society to the black society.   Although this decision might help most of the African Americans, he had to sacrifice his gathering time with his family.   â€Å"She offered, as her part of the project, her willingness to lead, with our three children, the unsatisfactory family life of a household deprived of husband and father† (Griffin 9). Leaving Mrs. Griffin and his children would deprive them of the care they needed.   Even though he was not oriented to his family, he was full of courage.   He was willing to discuss topics that people hesitated to talk about, trying new ideas that people were afraid to do.   After turning back to his own skin color, he attended most media conferences and also wrote books about what he had gone through.   During those interviews, Griffin was ve ry considerate.   He requested Wallace, a reporter, to report carefully so that he would not hurt his African American friends.   â€Å"Please†¦ Don’t mention those names on the air.

Animal Rights and Ethics

Is it ethical for animals to have the same rights as humans? During this paper I will present the views of both sides. I will try my best to give the reader a chance to come to there own unbiased conclusion. I will talk about the key areas of animal ethics. I will present the facts and reasoning behind the arguments over Animal cruelty, testing, hunting, and improper housing. My conclusion will hopefully bring us closer to answering many of the question surrounding â€Å"Animal Rights and Ethics†. Animals Rights and Ethics† Animal ethics is a complex subject. Despite opinions Animal ethics has nothing to do with someone’s sentimental love for animal. In fact you don't even have to own or like animals to argue that it is morally wrong to mistreat them. For many it raises fundamental questions about the basis of moral rights. For years animal rights activist have tried to prevent animal suffering. Two of the main topics which animal rights activists have brought to the attention of the public are; animal testing and hunting.The testing performed on animals has gone on for years and even with certain regulations set in place some of these experiments can be extremely cruel and barbaric. Even now it is still defended by the scientist performing these acts and our governments as a necessary (evils or) safety procedure. They don't want to spray perfume on people and cause them to get a rash so they use it on animals before it is safe for the public. There have been a lot of negativity surrounding animals testing but some of these tests have lead to medical breakthroughs.Clinicians can now use Herceptin to treat Breast Cancer. If it wasn’t for animal testing the estimated five million diagnosed diabetics in the United States alone wouldn’t be able to use Insulin safely. If we look at the good side of animal testing it is that humans benefit in long run. The dark side of animal testing is the majority of test subjects or test animals h ave went blind or died not because of medical advancements but simply because it was necessary to test whether cosmetics like perfume burned when sprayed in eyes of animals instead of humans.The views of animal rights activists are that innocent animals live there life in labs and cages not for the benefit of man but for the benefit of the next test. As of today these procedures are viewed as ethical and expectable in our culture. Hunting is an extremely controversial subject because hunting in different cultures means different things. In this country hunting laws were dramatically, changed causing outcry within the hunting community. Activist believes it would be ethical to ban hunting world wide.Hunters would argue that they have the right to live off the land and it’s a form of population control. It comes back to the fact hunters don't need meat to live and most hunting is did for fun, not for food. As far as population control places like Africa have adopted things like â€Å"Hunting Safari's†. On these safari's you can hunt any animal for a certain fee. So as long as you have the money you can go kill a rhino or tiger with no hesitation for fun. To pay and kill innocent animals for a photo ethically seems to be a ludicrous idea.If animals kill people it is universally viewed that the animal should be put down but when humans kill animals it’s the exact opposite. Most Activists have felt if animals don't have rights people will always be allowed to commit these unethical acts. While hunters feel they can't be held morally wrong if these events are legal by law. For years people have avoided arguing that all animals deserve rights because this would give rights to creatures that are so simple that the idea of them having rights would seem to defy common sense.The second problem is arguing which animals should have rights. The argument that only the â€Å"higher level† animals have rights would suggest that we have the right to pick and choose which animals deserve respect. For instance the household animals which we keep as pets have the right to live a happy fulfilled life, but the spider you washed down the stink or the slug you or a kid poured salt over did not because they are not a â€Å"higher† animal. Even though it might seem wrong or controversial for one to decide which are ‘higher’ animals, our society and government have decided this for us.For example household pets such as dogs and cats are hailed too much higher standards in the United States than Cows or Chickens. Which raises the question, is it ethically wrong for Animal rights activists to fight for the rights of some animals and not others? Animal Cruelty is a subject that spreads far across the United States and into most civilized cultures. Animal cruelty can either be in the form of intentional abuse, simple neglect, or abandonment of animals. Whatever forms the abuse takes, however, the animal that is the victim of the abuse is often helpless and may experience extreme suffering.Animal right activist feel if you don’t know how to take care or treat an animal it can be as deadly as physical abuse to care for one. Activist also feel by giving a child a fish, rabbit, or bird to take care of can viewed as intentional neglect or abuse. This is based upon a child not being able to take care of its self but giving another life which depends on its care in order for it to live. This is hardly ever considered by the parent(s) or suppliers of pets and for that that reason organization like PETA and The Humane Society feel it is necessary to step in and make the general public aware of these issues.The Improper housing of animals have been a bitter subject with Animal rights activist as well. This is viewed as immoral because Activist feel it is unfair to house or travel with animals in cages against their will. They see places like the zoo, breeding houses, and the circus can all be guilty of the in proper housing of animals. The general public along with the zoo, breeding houses and the circus do not see anything wrong with the showcasing of animals but the showcasing is not at the core of what upsets the activist.The argument is that animals are being treated and housed unfairly and immorally for profit or amusement. Governments and a lot of organizations have taken action against the in proper housing and treatment of animals. Law enforcement units have been made to protect and ensure animal safety but still Animal activist feel it’s not enough. Animal activist feel the best way ethically to make a difference would be to give animals the same rights as humans. Which brings us back to the main topic: Is it ethical for animals to have the same rights as humans?The arguments against animal rights center on whether animals behave morally, because rights only have a meaning within a moral community. And as animals don't behave in a moral way they don't deserve mora l treatment from other beings. It is said that animals usually behave selfishly, and look after their own interests, while humans will often help others, even if this is to their own disadvantage. Some feel Animals don't display these characteristics and therefore is not a member of a â€Å"moral community†. Some people enjoy eating meat and fish, and so face a conflict between animal and human interests.The act of killing animals for food is trivial because humans do not need to eat meat in order to survive. So should the human interest to eat meat be satisfied at the expense of the animals? Moral behavior comes into play when asking this question. To the people that argue animals don't behave morally therefore they don't deserve rights, I ask this. If we behave in an immoral manner do we deserve our rights? The view that animals were put on this earth to serve human's comes originally from the Bible, but probably reflects a basic human attitude towards other species.It was for these reasons that the Animal Welfare Act was put in to place. The Act is an overhaul of pet abuse laws and came into force in England and Wales in 2007. The act was the first review of pet laws in 94 years. It replaced the Protection of Animals Act, first passed in 1911 and designed to prevent outright cruelty to animals. The animal welfare act combined more than 20 pieces of legislation in to one. The act introduced harsher penalties for neglect and cruelty, including fines at up to 20,000, a maximum jail term of 51 weeks and a lifetime ban of some people keeping pets.It also rose the age of buying a pet from 12 to 16 years old. Although the act banned mutation for cosmetic reasons such as docking (cutting or removal) of the tail the exception was made for â€Å"working† dogs' such as those in the police or armed forces. It also allowed such practices as castrating, spaying cats and dogs and ear tagging which were not made illegal. This act has forced people to acknowle dge that animals do have rights. In closing, I feel animals deserve more than the rights they have and that we might not deserve all the options and liberties we are granted.It is ethical to treat others as you would like to be treated, should this statement only be meant for man. I think this comes down to knowing what is right or wrong but by saying that I can only consider my view as what is right, which could be viewed by others as wrong. I present this conclusion; â€Å"When hunting becomes a sport instead of a survival skill, it is wrong. When one animal is considered better than another that is wrong’. When any life is taken out of neglect, spite, hobby or abuse, Animal or human, ethically and morally, we can agree, without bias is â€Å"wrong†.

My Childhood lost ? Essay

I was a happy go lucky six year old boy staying at St. Peter’s orphanage. The orphanage had about 20 children. The living conditions were not anything fancy, but we had no complaints either. I distinctly remember the morning of 1st May, 1820 when a wealthy looking middle aged gentleman came to our orphanage. He pretended to be a nice but lonely guy who wanted to adopt two healthy children between the age group of 6 to 10. He met all the children and finally selected Berley, the eldest in the group, and myself. We were thrilled! I assumed that my life would be a bed of roses from now on. Both Berley and myself bade good bye to our friends and â€Å"home† beaming with hope and dreams of a better life ahead. Our â€Å"not so lucky† friends wished us best of luck with tears in their eyes. Berley and I would now be brothers living with a wealthy man. We entered his large palatial house with trembling legs. Before long we were taken to the backyard, which, unlike the rest of the house, resembled a slum. There we met a few more children who stared at us blankly. They looked ugly, unkempt and had dark circles under their eyes. One of them had an amputated finger. Though their sight made us feel uneasy, we decided to concentrate on our first meal. Both Berley and I were expecting a treat but to our disappointment it was the worst food we had ever eaten. Soon the truth surfaced and we realized that the wealthy gentleman had â€Å"bought us† as slaves to work in a factory where he was an overseer. We were trapped for life†¦Ã¢â‚¬ ¦ The next day started at 4 am. After getting ready we went to a dark and stinking factory where they made cotton. I was assigned to pick up dirty waste material that was being generated almost continuously. After working diligently for almost four hours I felt tired and claustrophobic so I decided go for a stroll and explore the factory with Berley. As we were walking out together, our so called â€Å"father† appeared with a big whip in his hand. Without assigning any reason, he whacked both of us several times. I stupidly sat down on the dusty floor and started howling while Berley ran back to his assignment. The overseer got angrier with me and said, ‘Not happy with one beating, eh? ‘ He gave me two hard shots on my back and harshly told me to go back to work. With big tears and a paining back I returned to complete my job. Thereafter I was then forced to go under a large machine & continue the cleaning. By the time I finished I had blood on my fingers due to a minor accident. Berley, my only friend, rushed to comfort me while I was crying For years thereafter this routine continued. Without Berley by my side I would not have managed to cope. However, we both often wondered that if this was indeed industrial revolution for a better future, someone, somewhere had made a mistake†¦.